Specialized Expertise & Personal Connection
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Since 2014, the partners at Heritage Land Company have brokered a multitude of land transactions in nearly every region of Florida.
Our Services
Determining the right time to sell an asset is more of an art than a science. A successful disposition depends on many factors, from the client’s unique goals to market behavior and trends, and most importantly, a clear understanding of who the ideal buyer is. In today’s information age, nearly any broker can offer broad exposure. What sets Heritage Land Company apart is our ability to leverage trusted relationships, a strong network, and creative strategies to deliver the optimal buyer for your asset.
A defining strength of the partners at Heritage Land Company is our ability to uncover off-market opportunities for our clients. Throughout our careers, more than half of our transactions have involved unlisted, private properties. Identifying these exceptional opportunities takes far more than reviewing public data, it requires trusted relationships, deep local knowledge, and powerful networks. By leveraging these connections, we provide our clients with access to unique and often confidential land investments.
Buying and selling land is only one part of maximizing a real estate investment. At Heritage Land Company, we are privileged to work with many clients on an ongoing basis, guiding them through the steps needed to position their land for long-term value. Our team has extensive experience with entitlement processes, collaborating with local governments, and leveraging a trusted network of top contractors. This comprehensive approach ensures our clients’ land investments reach their fullest potential.
Stewardship of a piece of land can be a challenging and difficult job. In most cases, investing in land requires patience, as the investor may need to hold the asset for a number of years. Over that time, proper management of the land can not only ensure retained value but can generate income for the owner. Heritage Land Company is adept and experienced in the management of land assets including leasing, ongoing site maintenance, bookkeeping, and many other activities that provide the owner with peace of mind that their investment is being appropriately cared for.
Our Team

G. Perry Mason IV
- 10+ years of experience in the land business
- Degree in Business from Lipscomb University
- Specializes in land investments and positioning assets to maximize future value
- Four generations from Lake Placid, FL
- Resides in Orlando, FL with wife Lindsay and three children
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At HLC we are landowners and put ourselves in the clients’ shoes when making recommendations. We pride ourselves on attention to detail, servant leadership, and the stewardship mentality

Trevor C. Williams
- 10+ years of experience in land brokerage
- M.A. in Communication from Florida State University
- Former Public Speaking Instructor with FSU and FIT
- Specialties: large acreage ranches, mitigation and conservation projects, agricultural investment, and transitional land
- Native of Polk County, FL
- Resides in Lake Wales, FL with wife Diana and three children
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I truly enjoy building meaningful relationships with our clients and applying my focused and tenacious approach to achieving their land investment goals.

R. Philip Grigsby, Jr.
- 10+ years land operation experience
- Degree in Ranch Management from Texas Christian University
- Specializes in strategic management and optimization of resources
- Multi-generational agricultural family from South Central Florida
- Resides in Orlando, FL with wife Emily and three children
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We are uniquely positioned to facilitate a wide variety of value add strategies in the land space through our experience and vast network of relationships.

Fred Simons III
- 35+ years professional experience in the insurance industry, with over 25 years specialized in crop insurance
- Expertise in risk mitigation for agricultural producers, helping farmers protect their operations and maintain their legacy on the land
- Central Florida native and a member of a multi-generational family of native Floridians
- Specialize in Real Estate Analysis, utilizing data-driven insights to evaluate land investment opportunities
- Resides in Winter Haven, Florida with wife of over 30 years and family
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My career has been built on helping landowners navigate uncertainty. In my role as Real Estate Analysis, I combine that history of risk mitigation to help landowners make informed, data-driven decisions that safeguard their future.

Chance Smoak
- Fourth-generation cattle rancher and citrus grower with deep roots in Highlands County and a lifelong connection to Florida land
- Provides hands-on agricultural operational experience and a grounded understanding of working land from the ground up
- Holds a Bachelor’s degree in Agricultural Operations and Management from the University of Florida
- Florida native, residing in Highlands County with his wife Aubrey
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As a fourth-generation rancher and landowner, I have always held a deep appreciation for land and what it means to steward it well. It is my privilege to serve our clients and help them achieve their land investment goals here at HLC.

Kevin Batman
- Over 10 years of experience in land management
- Degree in Diversified Agriculture from Abraham Baldwin Agricultural College
- Specializes in land acquisition and land management
- Third-generation Clermont, FL resident
- Resides in Groveland, FL with wife Emily and five children
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We are dedicated to our clients’ success and committed to delivering first-class service. Our goal is not only to achieve great results, but also to build trusted, long-lasting relationships.

Beth Turner
- Generational Floridian with a lifelong connection to the state
- Appreciation for the land, culture, and beauty of Old Florida
- Owner of photography business for 10+ years
- Mother to three daughters
- Resides along Florida’s Gulf Coast


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